CorelDRAW
Duration1 Month
Design logos, banners, brochures and print-ready graphics in CorelDRAW.
View detailsDigital Marketing
Promote businesses online with SEO, social media, Google Ads and content marketing, using real campaigns.
- Classroom · Online
- 3 Months
- 13 modules · 227 topics
Syllabus
13 modules · 227 topics- Key Concepts of Digital Marketing
- Traditional Digital Marketing
- The Opportunity of Digital Marketing
- Characteristics of Digital Marketing
- Implication of Digital Marketing
- Market Research Market Reality
- Key SEO Concepts
- Search Results & Position
- Benefits of Search Position
- Stakeholders in Search
- Mechanics of Search
- OnPage Optimisation
- The SEO Process
- Customer Insights
- Analysis & Review
- Keyword Research & Selection
- Content Updates & Layout
- Meta Tags
- SEO Site Map
- SEO Webmaster Tools
- Off-Page Optimisation
- Inbound Links & Link Building
- Ranking
- Laws & Guidelines
- Key PPC Concepts
- Strengths of Pay Per Click
- Keyword Research
- Google PPC
- Research Tools
- Search Campaign Process
- Keyword Selection
- Ad Copy
- Landing Page
- Targeting
- Budgets
- Scheduling
- Display Networks
- Ad Centre
- Campaign Management
- Conversion Tracking
- Conversion Metrics: CPA, CTR
- Bidding
- Analytics
- Laws & Guidelines
- Key Email Marketing Concepts
- Campaign Process
- Online Data Capture
- Offline Data Capture
- Segmentation
- Email Design
- User Behaviour
- User Characteristics
- Email Copy
- Email Structure
- Email Delivery
- Email Systems
- Filtering
- Scheduling
- Measurement
- Key Terms & Metrics
- Split Testing
- Laws & Guidelines
- Key Digital Display Concepts
- Benefits of Digital Display
- Challenges of Digital Display
- Business Value
- Running Effective Ads
- Ad Formats
- Ad Features
- Ad Display Frequency
- Campaign Planning
- Campaign Steps
- Target Audience
- Campaign Objectives
- Campaign Budget
- Creative Formats
- Targeting
- Tracking your Campaign
- Optimising the Campaign
- Laws & Guidelines
- Key Social Media Concepts
- Social Media Goals
- Setting Goals & Priorities
- Facebook Set Up
- Facebook Privacy
- Facebook Business Page
- Twitter Set Up
- Twitter Profile
- Twitter Engagement
- LinkedIn Set up
- LinkedIn Profile
- Building Connections
- LinkedIn Engagement
- LinkedIn Company Page
- Google + Set Up
- Google+ Engagement
- Google + Brand Page
- YouTube Search
- YouTube Set Up
- YouTube Channels
- YouTube Engagement
- Implementing Social
- New Social Challenges
- Listening First
- The Quality Scale
- Landing Page
- Facebook Promotions
- Facebook Offers
- Facebook Events
- Promote an Event
- Event Followup
- Facebook Places
- Facebook Advertising
- Sponsored Stories
- Goals &Targeting
- Scheduling & Delivery
- Facebook Platform
- Apps & Plugins
- Facebook Groups
- Page Insights
- LinkedIn Groups
- LinkedIn Job Search
- LinkedIn Advertising
- Promoted Tweets
- Promoted Twitter Accounts
- KPI Measures
- Analytics
- Third Party Apps
- Reporting
- Social Media Dashboard
- Connecting different Social Networking site with SMMT
- SMMT Connection with Social Media
- Analysis for SMMT
- Hootsuite
- Buffer
- Ifttt
- Tweepi
- Socialflow
- Sproutsocial
- Socialbro
- Social Media Analytics
- social media metrics
- real time customer targeting
- sentiment analysis
- competitor tracking
- Socialoomph
- Tweetdeck
- Website Loading Time
- XML Sitemap
- HTML Sitemap
- Canonical Implementation
- Redirection Codes
- .htaccess file Implementation
- What is Domain Authority?
- How to Increase Domain Authority
- Alexa Ranking PR
- Linking
- Backlink Type
- Dofollow
- Nofollow
- Authority What is Page?
- Page Rank
- What is Page Rank?
- How to increase Page Rank
- Key Mobile Marketing Concepts
- Trends in Mobile
- Opportunities & Risks
- Mobile Devices
- SMS Content
- SMS Strategy
- Mobile Advertising
- Mobile Optimised Websites
- Mobile Apps
- Attributes of Effective Apps
- DMI 6 Steps Process for Mobile Apps
- Proximity Marketing
- Bluetooth
- QR Codes
- Mobile Coupons & Ticketing
- Implementation
- Strategic Steps
- Marketing Goals
- Review & Testing
- Key Trends
- Social Media Channels
- Law & Guidelines
- Key Analytics Concepts
- Goal Setup
- Account Setup
- Analytics Code
- Analytics Profiles
- Goal Configuration & Funnels
- Dashboard
- Technology
- Advertising
- Adwords Campaigns
- Traffic Sources
- Scheduling & Delivery
- Bounce Rate
- Site Search
- Events
- Conversions
- eCommerce
- Reporting
- Real Time Reporting
- Intelligence Reporting
- Customised Reporting
- What is Blog
- How it works
- Different Blogging platform
- setup blogging platform
- Register for Free URL
- Setup Account
- How to Add Pages
- How to Add Posts
- How to Add Images
- How to Add Keywords
- Setup Analytics tool for portal
- Need of Local Business
- Signup with Gmail
- Set Up Account
- Register with GMT
- Add Business
- Request for Verification
- How to Add Post in GMT
- Reviews Reply
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